- Published
- 2022-01-08
- Venue
- Journal of the Academy of Marketing Science, vol. 50, no. 2, pp. 226-251
- Cited by
- 578
- Open access
- No free copy found
- DOI
- 10.1007/s11747-021-00829-4
Cite this paper
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- APA 7
Leung, F. F., Gu, F. F., & Palmatier, R. W. (2022). Online influencer marketing. Journal of the Academy of Marketing Science, 50(2), 226–251. https://doi.org/10.1007/s11747-021-00829-4
- MLA 9
Leung, Fine F., et al. "Online influencer marketing." Journal of the Academy of Marketing Science, vol. 50, no. 2, 2022, pp. 226–251, https://doi.org/10.1007/s11747-021-00829-4.
- Chicago
Leung, Fine F., Flora Fang Gu, and Robert W. Palmatier. "Online influencer marketing." Journal of the Academy of Marketing Science 50, no. 2 (2022): 226–251. https://doi.org/10.1007/s11747-021-00829-4.
- GOST
Leung F. F., Gu F. F., Palmatier R. W. Online influencer marketing // Journal of the Academy of Marketing Science. — 2022. — Vol. 50, № 2. — P. 226–251. — URL: https://doi.org/10.1007/s11747-021-00829-4
- BibTeX
@article{leung2022online, title = {{Online influencer marketing}}, author = {Fine F. Leung and Flora Fang Gu and Robert W. Palmatier}, journal = {Journal of the Academy of Marketing Science}, year = {2022}, volume = {50}, number = {2}, pages = {226--251}, doi = {10.1007/s11747-021-00829-4}, url = {https://doi.org/10.1007/s11747-021-00829-4} }- RIS
TY - JOUR AU - Leung, Fine F. AU - Gu, Flora Fang AU - Palmatier, Robert W. TI - Online influencer marketing JO - Journal of the Academy of Marketing Science VL - 50 IS - 2 SP - 226 EP - 251 PY - 2022 DA - 2022/01/08 DO - 10.1007/s11747-021-00829-4 UR - https://doi.org/10.1007/s11747-021-00829-4 ER -
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