- Published
- 2021-10-13
- Venue
- Computers in Human Behavior, vol. 127, pp. 107052
- Cited by
- 463
- Open access
- No free copy found
- DOI
- 10.1016/j.chb.2021.107052
Cite this paper
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- APA 7
Zhang, M., Liu, Y., Wang, Y., & Zhao, L. (2021). How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior, 127, 107052. https://doi.org/10.1016/j.chb.2021.107052
- MLA 9
Zhang, Mingli, et al. "How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective." Computers in Human Behavior, vol. 127, 2021, pp. 107052, https://doi.org/10.1016/j.chb.2021.107052.
- Chicago
Zhang, Mingli, Yafei Liu, Yu Wang, and Lu Zhao. "How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective." Computers in Human Behavior 127 (2021): 107052. https://doi.org/10.1016/j.chb.2021.107052.
- GOST
Zhang M., Liu Y., Wang Y. [и др.] How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective // Computers in Human Behavior. — 2021. — Vol. 127. — P. 107052. — URL: https://doi.org/10.1016/j.chb.2021.107052
- BibTeX
@article{zhang2021retain, title = {{How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective}}, author = {Mingli Zhang and Yafei Liu and Yu Wang and Lu Zhao}, journal = {Computers in Human Behavior}, year = {2021}, volume = {127}, pages = {107052}, doi = {10.1016/j.chb.2021.107052}, url = {https://doi.org/10.1016/j.chb.2021.107052} }- RIS
TY - JOUR AU - Zhang, Mingli AU - Liu, Yafei AU - Wang, Yu AU - Zhao, Lu TI - How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective JO - Computers in Human Behavior VL - 127 SP - 107052 PY - 2021 DA - 2021/10/13 DO - 10.1016/j.chb.2021.107052 UR - https://doi.org/10.1016/j.chb.2021.107052 ER -
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