- Published
- 2022-11-17
- Venue
- Journal of Business Research, vol. 155, pp. 113420
- Cited by
- 678
- Open access
- No free copy found
- DOI
- 10.1016/j.jbusres.2022.113420
Cite this paper
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- APA 7
Barrera, K. G., & Shah, D. (2022). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420. https://doi.org/10.1016/j.jbusres.2022.113420
- MLA 9
Barrera, Kevin Giang, and Denish Shah. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda." Journal of Business Research, vol. 155, 2022, pp. 113420, https://doi.org/10.1016/j.jbusres.2022.113420.
- Chicago
Barrera, Kevin Giang, and Denish Shah. "Marketing in the Metaverse: Conceptual understanding, framework, and research agenda." Journal of Business Research 155 (2022): 113420. https://doi.org/10.1016/j.jbusres.2022.113420.
- GOST
Barrera K. G., Shah D. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda // Journal of Business Research. — 2022. — Vol. 155. — P. 113420. — URL: https://doi.org/10.1016/j.jbusres.2022.113420
- BibTeX
@article{barrera2022marketing, title = {{Marketing in the Metaverse: Conceptual understanding, framework, and research agenda}}, author = {Kevin Giang Barrera and Denish Shah}, journal = {Journal of Business Research}, year = {2022}, volume = {155}, pages = {113420}, doi = {10.1016/j.jbusres.2022.113420}, url = {https://doi.org/10.1016/j.jbusres.2022.113420} }- RIS
TY - JOUR AU - Barrera, Kevin Giang AU - Shah, Denish TI - Marketing in the Metaverse: Conceptual understanding, framework, and research agenda JO - Journal of Business Research VL - 155 SP - 113420 PY - 2022 DA - 2022/11/17 DO - 10.1016/j.jbusres.2022.113420 UR - https://doi.org/10.1016/j.jbusres.2022.113420 ER -
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