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Gordon Pennycook, Ziv G. Epstein, Mohsen Mosleh, Antonio A. Arechar, Dean Eckles, David Gertler Rand
In recent years, there has been a great deal of concern about the proliferation of false and misleading news on social media1–4. Academics and practitioners alike have asked why people share such misinformation, and sought solutions to reduce the sharing of misinformation5–7. Here, we attempt to address both of these questions. First, we find that the veracity of headlines has little effect on sharing intentions, despite having a large effect on judgments of accuracy. This dissociation suggests that sharing does not necessarily indicate belief. Nonetheless, most participants say it is important to share only accurate news. To shed light on this apparent contradiction, we carried out four survey experiments and a field experiment on Twitter; the results show that subtly shifting attention to accuracy increases the quality of news that people subsequently share. Together with additional computational analyses, these findings indicate that people often share misinformation because their attention is focused on factors other than accuracy—and therefore they fail to implement a strongly held preference for accurate sharing. Our results challenge the popular claim that people value partisanship over accuracy8,9, and provide evidence for scalable attention-based interventions that social media platforms could easily implement to counter misinformation online. Surveys and a field experiment with Twitter users show that prompting people to think about the accuracy of news sources increases the quality of the news that they share online.
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Pennycook, G., Epstein, Z. G., Mosleh, M., Arechar, A. A., Eckles, D., & Rand, D. G. (2021). Shifting attention to accuracy can reduce misinformation online. Nature, 592(7855), 590–595. https://doi.org/10.1038/s41586-021-03344-2
Pennycook, Gordon, et al. "Shifting attention to accuracy can reduce misinformation online." Nature, vol. 592, no. 7855, 2021, pp. 590–595, https://doi.org/10.1038/s41586-021-03344-2.
Pennycook, Gordon, Ziv G. Epstein, Mohsen Mosleh, Antonio A. Arechar, Dean Eckles, and David Gertler Rand. "Shifting attention to accuracy can reduce misinformation online." Nature 592, no. 7855 (2021): 590–595. https://doi.org/10.1038/s41586-021-03344-2.
Pennycook G., Epstein Z. G., Mosleh M. [и др.] Shifting attention to accuracy can reduce misinformation online // Nature. — 2021. — Vol. 592, № 7855. — P. 590–595. — URL: https://doi.org/10.1038/s41586-021-03344-2
@article{pennycook2021shifting,
title = {{Shifting attention to accuracy can reduce misinformation online}},
author = {Gordon Pennycook and Ziv G. Epstein and Mohsen Mosleh and Antonio A. Arechar and Dean Eckles and David Gertler Rand},
journal = {Nature},
year = {2021},
volume = {592},
number = {7855},
pages = {590--595},
doi = {10.1038/s41586-021-03344-2},
url = {https://doi.org/10.1038/s41586-021-03344-2}
}TY - JOUR AU - Pennycook, Gordon AU - Epstein, Ziv G. AU - Mosleh, Mohsen AU - Arechar, Antonio A. AU - Eckles, Dean AU - Rand, David Gertler TI - Shifting attention to accuracy can reduce misinformation online JO - Nature VL - 592 IS - 7855 SP - 590 EP - 595 PY - 2021 DA - 2021/03/17 DO - 10.1038/s41586-021-03344-2 UR - https://doi.org/10.1038/s41586-021-03344-2 ER -
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