- Published
- 2022-04-12
- Venue
- The Journal of Marketing Theory and Practice, vol. 31, no. 3, pp. 261-275
- Cited by
- 621
- Open access
- No free copy found
- DOI
- 10.1080/10696679.2022.2056488
Abstract
In 2011, the Journal of Marketing Theory & Practice published “PLS-SEM: Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one’s own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today’s background knowledge of the method. Taking a reviewer’s perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of – from today’s perspective– outdated descriptions that led to some criticisms in recent years which have since been overcome.
Cite this paper
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- APA 7
Sarstedt, M., Hair, J. F., & Ringle, C. M. (2022). “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances. The Journal of Marketing Theory and Practice, 31(3), 261–275. https://doi.org/10.1080/10696679.2022.2056488
- MLA 9
Sarstedt, Marko, et al. "“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances." The Journal of Marketing Theory and Practice, vol. 31, no. 3, 2022, pp. 261–275, https://doi.org/10.1080/10696679.2022.2056488.
- Chicago
Sarstedt, Marko, Joseph F. Hair, and Christian M. Ringle. "“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances." The Journal of Marketing Theory and Practice 31, no. 3 (2022): 261–275. https://doi.org/10.1080/10696679.2022.2056488.
- GOST
Sarstedt M., Hair J. F., Ringle C. M. “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances // The Journal of Marketing Theory and Practice. — 2022. — Vol. 31, № 3. — P. 261–275. — URL: https://doi.org/10.1080/10696679.2022.2056488
- BibTeX
@article{sarstedt2022plssem, title = {{“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances}}, author = {Marko Sarstedt and Joseph F. Hair and Christian M. Ringle}, journal = {The Journal of Marketing Theory and Practice}, year = {2022}, volume = {31}, number = {3}, pages = {261--275}, doi = {10.1080/10696679.2022.2056488}, url = {https://doi.org/10.1080/10696679.2022.2056488} }- RIS
TY - JOUR AU - Sarstedt, Marko AU - Hair, Joseph F. AU - Ringle, Christian M. TI - “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances JO - The Journal of Marketing Theory and Practice VL - 31 IS - 3 SP - 261 EP - 275 PY - 2022 DA - 2022/04/12 DO - 10.1080/10696679.2022.2056488 UR - https://doi.org/10.1080/10696679.2022.2056488 ER -