- Published
- 2023-09-28
- Venue
- Quarterly Journal of Marketing, vol. 43, no. 2, pp. 3-5
- Cited by
- 1,523
- Open access
- Yes, gold
- DOI
- 10.7222/marketing.2023.045
Abstract
Case study research is a method of research using case studies that has gained a spotlight within social science. Many books and articles outline the case study research method, among which the series of works by Robert K. Yin has been well referenced. In this special issue, we summarize findings from case study research based on the methodology described by Yin. These findings show how case study research can be performed in practice and what it can reveal.
Cite this paper
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- APA 7
Mizukoshi, K. (2023). Case Study Research and Applications. Quarterly Journal of Marketing, 43(2), 3–5. https://doi.org/10.7222/marketing.2023.045
- MLA 9
Mizukoshi, Kosuke. "Case Study Research and Applications." Quarterly Journal of Marketing, vol. 43, no. 2, 2023, pp. 3–5, https://doi.org/10.7222/marketing.2023.045.
- Chicago
Mizukoshi, Kosuke. "Case Study Research and Applications." Quarterly Journal of Marketing 43, no. 2 (2023): 3–5. https://doi.org/10.7222/marketing.2023.045.
- GOST
Mizukoshi K. Case Study Research and Applications // Quarterly Journal of Marketing. — 2023. — Vol. 43, № 2. — P. 3–5. — URL: https://doi.org/10.7222/marketing.2023.045
- BibTeX
@article{mizukoshi2023case, title = {{Case Study Research and Applications}}, author = {Kosuke Mizukoshi}, journal = {Quarterly Journal of Marketing}, year = {2023}, volume = {43}, number = {2}, pages = {3--5}, doi = {10.7222/marketing.2023.045}, url = {https://doi.org/10.7222/marketing.2023.045} }- RIS
TY - JOUR AU - Mizukoshi, Kosuke TI - Case Study Research and Applications JO - Quarterly Journal of Marketing VL - 43 IS - 2 SP - 3 EP - 5 PY - 2023 DA - 2023/09/28 DO - 10.7222/marketing.2023.045 UR - https://doi.org/10.7222/marketing.2023.045 ER -